Be part of our growing community. Founded by parents for parents with parents. An online space for first timers and experienced to share their journey, find expert advice and discover cutting-edge products.

Jess Turnbull

Introducing Bébé Bǎobèi's resident expert

Resident expert on antenatal education, breastfeeding, hypno-birthing, as well as baby & pregnancy yoga

She summarises her approach:

« I see every pregnancy, birth and new parent as a miracle and I feel honoured to be able to contribute my expertise to parents and families in Singapore »

Jess Shirley-Smith

Introducing Bébé Bǎobèi's resident expert

Meet Jess Turnbull, Bébé Bǎobèi’s resident expert and qualified KG Hypnobirthing teacher. She also specialises in active antenatal education and advice, postnatal support, breastfeeding and baby music and movement classes.

Jess understands that mums & dads like space to explore their own instincts about how best to raise their child(ren), but they also need support.

Her goal is to empower you so you can take control of your birth experience and baby development.

Her many clients often refer to her as their sounding board.

We’re very excited about what Jess is going to bring to the Bébé Bǎobèi family. Her role is to hand out advice and answer any questions you might have about having a newborn baby.

She will also be creating a series of videos especially for Bébé Bǎobèi in which she will cover fertility, birth and the first 12 months of life. You can find these in our Instagram stories and on our Facebook page.

Our Values

Genuine effective premium Products
Passion for child development
Birthfulness vod's full of reassuring chats about pregnancy, birth, breastfeeding and early years.

The Parents
Behind Bébé Bǎobèi

« We want to help other parents as much as we can. We will do this through the knowledge and experience that we have acquired and the community that we will grow. »

The Parents
Behind Bébé Bǎobèi

Two years ago Chris and Ruth, a couple who live in Singapore became parents for the first time,

After wading through the advice from family & friends, shops, baby fairs – and, of course, Google. They hit the Singapore baby shops to get what they thought they needed.
They found a huge variety of baby products with varying quality they just couldn’t get everything they wanted. In the end a lot of most used and essential kit was picked up on frequent business trips to Europe.

Realising other Singapore parents are missing out they are bringing Bébé Bǎobèi into the world, by using their own experience to help other parents navigate that beautiful and challenging first year.

They have created subscription boxes in Singapore that are packed with safe, ethical, eco-friendly brands from Europe and America – where possible, focusing on small independent and heritage businesses.

Contact Us:

Bebe Baobei Pte Ltd 

BLK80B, Lorong 4, Toa Payoh, Singapore

TEL: +65 8284 7427

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